I love how most other consumer electronics change their names as time goes by. They add a "plus" or increment a number or add an emotive word with no technical meaning.
Since the ipod came out, there have only ever been a maximum of three models at any one time (iPod, Mini, Shuffle - with the Nano replacing the Mini). They also have a size appended e.g. 30Gb or 2Gb. But that's it. There's no "X400" model, followed by an "X410" then an "X415a", with a superior "X500" range completely out of step in its numbering conventions, currently at "X530".
SanDisk SDMX7-2048 Sansa c250 2 GB MP3 Player
SanDisk SDMX4-2048-A70 Sansa e250 2 GB MP3 Player
WTF?
The main reason for this seems to be to differentiate each model from the previous version, indicating progress and improvement on behalf of the manufacturer.
The iPod does not seem to need this. In fact, Apple does not seem to need this.
IANAM (I am not a marketer), thank god, but if I were, I'd rather be in Apples' shoes on this one.
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A favourite part of my formative years was the "play what I wrote" on the Morcambe and Wise show. I hope I'll be able to stand in their shadow - way back in their shadow.
Not that I'll manage to be amusing, nor will anything I scrawl here be as well crafted. But I'll be happy if I manage to ignore my own social programming and allow a little of their anarchy, irreverance, intelligence, wit and humour to make their way onto these pages. I doubt it will happen, but I can dream.
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